Installing Google Search Console: the first step in your SEO Strategy

Investing in Search Engine Optimization (SEO) and AI-driven is one of the smartest moves you can make for your company’s online presence. It lays the foundation for your website’s visibility and growth.

But how do you know if your SEO efforts are actually working?

That’s where Google Search Console (GSC) comes in! It provides data on people who find you naturally when searching, also called "organic traffic". Because SEO involves many factors, there are different ways to measure success, but organic traffic is one of the most meaningful—and the best part? The data is completely free!

What Is Google Search Console? What does it do?

Google Search Console is a free tool from Google that lets you peek “behind the curtain” at how your website appears and performs in Google search results. Think of it as a health check for your website and a marketing insights dashboard. You don’t need to be a tech-savvy. All you need is a Google account and a few minutes to link your website.

Why is Google Search Console important for seo?

It’s not just about tracking clicks. GSC gives you a complete picture of how your website—and your target keywords—are performing on Google. Here’s why it matters for your business:

Track Your Progress and Celebrate Growth

Everything you do—adding content, fixing your website, or targeting new keywords—can be measured. Use GSC’s reports to track your rankings, clicks, and impressions over time. By starting with GSC, you can better understand the impact of your SEO efforts and watch your organic traffic grow.

See What People Are Actually Searching For

Wondering which keywords potential customers are typing in before they find your site? GSC shows you exactly which search phrases are driving visitors. This helps you focus your keyword strategy on the terms that bring in real traffic—whether it’s products, services, or information your audience wants.

Find out Which Pages show up in search results (and Which Need Help)

GSC breaks down how each web page is performing. You’ll see which pages rank well and which might need better content, more keywords, or technical improvements like faster loading or mobile-friendliness.

When working with clients, we often find that even well-written pages sometimes don’t get indexed by Google. That means they don’t show up in search results at all! GSC helps uncover these pages and allows you to request indexing while diagnosing issues that could be holding your site back.

Discover Technical site Health Issues—Before They Hurt Your Business

GSC alerts you to problems like pages Google can’t read, broken links, or mobile usability issues. Fixing these boosts your SEO and helps Google trust your site more.

If you’re comfortable troubleshooting, you can fix many issues yourself. Otherwise, expert help is just a call away.

Understand and Improve Your Marketing Strategy

By tracking which keywords and pages perform best, you’ll know where to focus your energy. Got a product page getting tons of views? Create more content around those keywords.Not showing up for “local” searches like “bakery near me” or “plumber in [Your Town]”? GSC can give you clues about where you’re missing out—and help you fix it.

How to set up Google Search Console?

1. Sign up for Open Search Console with your Google account.

2. Connect (verify) your website (Google offers guided steps—it’s often just copying and pasting a code or connecting through your hosting company).

3. Check your GSC dashboard regularly. Track what’s working, fix issues, and spot new opportunities for keywords or content.

Here's a guide to help you!

Bottom Line

If you’re serious about getting found online, Google Search Console is essential. It helps you see what’s working with your SEO, uncover technical issues, discover powerful marketing keywords, and actually measure your progress—all for free.

No need for fancy tech skills. Just curiosity, a little time, and the drive to grow your business.

Ready to get started? Set up Google Search Console today!

Not sure if you want to tackle this on your own? Time is money and getting support is often the wisest move. We're here to help so you can focus on what drives you and your business. Schedule a free 20-minute consultation here to review your goals and needs.